Privacy Policy

Erra Skin Privacy Policy

Last updated: September 2025

At Erra Skin, your trust means everything to us. We know how personal skincare can be, and we believe protecting your privacy is just as important as protecting your skin. This Privacy Policy explains how we collect, use, and share your information when you visit our website, use our services, or purchase our products.

When we say “Erra Skin,” “we,” “us,” or “our,” we’re talking about Erra Skin Pty Ltd and our website at www.erraskin.com. When we say “you” or “your,” we mean you as a customer, visitor, or anyone whose information we handle.

What This Policy Covers

  • What information we collect
  • How we use your information
  • When we share information
  • Cookies & tracking technologies
  • Your privacy rights
  • How we keep your information safe
  • International transfers
  • Updates to this policy
  • How to contact us

Information We Collect

The information we collect depends on how you interact with us:

Information you give us directly

  • Contact details (name, address, email, phone number)
  • Account login details (if you register an account with us)
  • Order details (billing, shipping, payment confirmation)
  • Customer support information (emails, messages, reviews)

Information we collect automatically

When you browse our site, we collect usage data such as:

  • Device and browser information
  • IP address and general location
  • Pages you visit, products you view, and cart activity
  • Cookies, pixels, and similar technologies that help us understand how you use our site

Information we receive from third parties

  • Payment processors (to confirm payments)
  • Shipping/fulfilment partners (to get your orders to you)
  • Analytics and advertising partners (to help us improve our site and marketing)

How We Use Your Information

We only use your personal information when we have a clear reason to do so. These reasons fall into a few main categories:

1. To Provide and Deliver Our Products & Services

  • Processing your payments and completing transactions
  • Shipping your orders and managing returns or exchanges
  • Creating, maintaining, and securing your account
  • Sending you important updates about your orders, account, or service changes

2. To Personalize and Improve Your Experience

  • Remembering your preferences, items in your cart, and browsing activity
  • Recommending products you may like
  • Enhancing our website design and functionality based on how people use it
  • Running analytics to understand trends and improve our services

3. For Marketing and Communications

  • Sending you promotional emails, SMS, or messages (with your consent, where required)
  • Delivering personalized offers and product updates
  • Sending cart reminders if you’ve left items in your basket
  • Showing you relevant ads on our site, in emails, and across other platforms
  • Working with trusted advertising and analytics partners to measure effectiveness

4. For Safety, Security & Fraud Prevention

  • Detecting, investigating, and preventing fraudulent or suspicious activity
  • Protecting the security of your account and personal information
  • Enforcing our terms, conditions, and policies

5. To Comply With Legal Obligations

  • Responding to lawful requests from regulators, courts, or law enforcement
  • Maintaining records required by tax, consumer protection, or other laws
  • Honoring your privacy rights under applicable data protection laws (GDPR, CCPA, etc.)

6. For Business Operations

  • Conducting audits and performance monitoring
  • Supporting business transfers such as mergers, acquisitions, or restructuring
  • Managing relationships with service providers and business partners

Transparency is key: We will never use your personal information in ways that are incompatible with this Privacy Policy, and we do not sell your information for profit. In some regions, sharing data with advertising partners may be considered a “sale” or “sharing,” but you always have the right to opt out (see Your Rights section).

Sharing Your Information

We value your trust and will only share your personal information when it’s necessary to run our business, deliver your orders, or comply with the law. We do not sell your personal information for profit. However, in some regions (such as California), certain data-sharing with advertising partners may legally be considered a “sale” or “sharing.”

Here’s how we may share your information:

1. With Service Providers (On Our Behalf)

We partner with trusted third parties who help us deliver Erra Skin to you, including:

  • Payment processors (to securely process your purchases)
  • Shipping and fulfillment providers (to get your orders to your door)
  • IT, hosting, and cloud storage providers (to power our website and apps)
  • Customer support providers (to assist you if you reach out to us)
  • Analytics providers (to understand how people use our site and improve it)

2. With Marketing & Advertising Partners

To make our communications more relevant, we may share limited information with:

  • Advertising networks and platforms (e.g., Google, Meta) to deliver targeted ads
  • Email and SMS platforms to send promotions, offers, or reminders
  • Affiliate and influencer partners who help promote our products

You always have the right to opt out of marketing or targeted advertising (see Your Rights section).

3. Within Our Corporate Group

If Erra Skin forms part of a broader group of companies, we may share information within that group in order to provide consistent service and operate efficiently.

4. For Business Transfers

If we are involved in a merger, acquisition, sale of assets, financing, or similar business change, your personal information may be transferred as part of that process.

5. For Legal & Safety Reasons

We may disclose your information if we believe it’s necessary to:

  • Comply with applicable laws or legal requests (e.g., subpoenas, court orders)
  • Protect our rights, property, or safety
  • Protect the safety of our customers or the public
  • Enforce our terms, policies, or agreements

6. With Your Consent

In some cases, we may share information in other ways if you ask us to or give us explicit permission—for example, connecting your Erra Skin account with a third-party app or social media platform.

Important Note:

  • We carefully vet all service providers to ensure they protect your data.
  • Some of our partners are located outside your home country; in those cases, we use legal safeguards to protect your information (see International Data Transfers).

Cookies & Tracking Technology

Like many websites, we use cookies and similar technologies (such as pixels, tags, and web beacons) to power and improve our site, personalize your experience, and better understand how you interact with Erra Skin.

How we use cookies:

  • To remember your actions and preferences (like items in your cart or login details)
  • To improve site performance and functionality
  • To run analytics and understand user interactions with our site
  • To tailor our services, products, and advertising—both on our site and across other websites
  • To support essential e-commerce functions, such as powering our store with Shopify

For specific details about Shopify’s use of cookies, please see their Cookie Policy: https://www.shopify.com/legal/cookies.

Managing cookies:

Most browsers accept cookies by default, but you can set your browser to remove or reject cookies. Please note that blocking or disabling cookies may negatively impact your user experience—for example, some features may not work as intended, and certain services may become unavailable.

Third-party cookies and advertising:

We may allow trusted third-party service providers and advertising partners to place cookies on our site. This helps us deliver more relevant ads and measure the effectiveness of campaigns.

Children’s Privacy

Erra Skin is designed for adults. Our products and services are not intended for children under 16, and we do not knowingly collect personal information from anyone under this age.

If you are a parent or guardian and believe your child has shared personal information with us, please contact us at the details below. We will review the request and, if appropriate, delete the information promptly.

As of the date of this Privacy Policy, we also confirm that we do not knowingly “sell” or “share” personal information of individuals under the age of 16, as defined by applicable privacy laws.

International Users

If you’re visiting from outside Australia, please know your information may be stored or processed in other countries (including the U.S. and EU) by our partners. Where required, we use legal mechanisms (such as Standard Contractual Clauses) to safeguard your data

International Data Transfers

Because we work with global partners and service providers, your personal information may be transferred, stored, or processed outside of your home country—including in Australia, the United States, the European Union, and other regions where our trusted partners operate.

Whenever we transfer personal information across borders, we take steps to ensure your data is protected:

  •  For transfers from the European Economic Area (EEA), UK, or Switzerland, we rely on legal safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or other approved mechanisms.
  • For transfers from other regions, we ensure partners are bound by strict data protection agreements and industry-standard security measures.
  • Regardless of where your data is processed, we apply the same commitment to privacy and security described in this Policy.

By using our services, you acknowledge that your information may be transferred to countries outside of your residence.

How We Keep Your Information Safe

We use industry-standard measures such as encrypted connections (SSL), secure servers, and restricted access to protect your personal information. No system is 100% secure, but we work hard to safeguard your data.

Your Rights

We believe you should always feel in control of your personal information. Depending on where you live, privacy laws may give you certain rights. These rights aren’t the same everywhere, but we’ll always respect and honor them as required.
Here are the rights you may have:

  • Right to Access / Know: You can ask us for a copy of the personal information we hold about you and how we use or share it.
  • Right to Correct: If any of your details are inaccurate or incomplete, you can request we update them.
  • Right to Delete: You can ask us to delete your personal information, subject to certain legal or contractual requirements.
  • Right to Data Portability: In some regions, you may have the right to request a copy of your data in a portable format, or ask us to transfer it to another provider.
  • Right to Opt Out of Sale/Sharing/Targeted Advertising: In jurisdictions like California, you can direct us not to “sell” or “share” your personal information, or not to use it for targeted advertising. We honor the Global Privacy Control (GPC) signal as a valid opt-out request for the browser/device that sends it.
  • Right to Restrict or Object: In certain circumstances, you can ask us to stop—or limit—how we process your information.
  • Right to Withdraw Consent: Where we rely on your consent (for example, for marketing emails), you can withdraw it at any time.
  • Right to Appeal: If you make a request and we deny it, some laws allow you to appeal our decision.
  • Managing Your Communication Preferences: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our messages. Even if you opt out of promotional emails, we may still send you important service-related emails (e.g., order confirmations).

How to Exercise Your Rights

You can exercise your rights by contacting us at support@erraskin.com. To protect your privacy, we may need to verify your identity before fulfilling your request. In some regions, you can also designate an authorized agent to make a request on your behalf.
We will respond within the time required by law. If you’re not satisfied with our response, you may also have the right to lodge a complaint with your local data protection authority.
We will never discriminate against you for exercising your privacy rights.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we’ll update the “Last updated” date at the top of this page.

Contact Us

If you have any questions or concerns about this Privacy Policy, reach out to us at:
Email: support@erraskin.com